Hi, I’m Ria. Branding, graphic designs and layouts are my favorite topics to talk about. I love a good discussion on how one can improve in terms of brand image, flow of design and layout, and use of typography. The synchronization of design excites my inner brand nerd.
So, let’s talk about what you probably first saw when you entered this website: my logo. If you’re from the Philippines, “RC Cola!” you might have thought. So did I. But simply because of the letters chosen for my logo. So how did I decide to distinguish myself from the brand of cola softdrinkThis logo was made for the purpose of my website, which I decided that it would look as minimalist as possible. Minimalism is a usual go-to for personal websites. So just like the layout that I chose from the free templates that WordPress provides, I chose a trendy font and one of my favorites, Montserrat. Now, I’m not a fan of solid black anymore, so I amped it up a bit to a dark grey. It’s not exactly distinguishable, but it’s enough to be compared to next to a pure black and white logo.
Of course you’ve noticed that the “C” is slightly lower than the “R”. I’m a big fan of imperfections. You may have heard of some people saying, “there is perfection in imperfection”, or “imperfections are what make you human”. I simply created my logo based on what I think is beautiful: simple and imperfect.
Having said that I made this logo for my website, would I have made it differently if it were for something else? Yes. And it all depends on what I would want the audience to see. This logo that you see here is supposed to tell you that I’m a simple person or a minimalist, straightforward, serious in what I do, and structured. Hopefully you have checked off at least two of these points from your point of view.
All in all, I’m happy with what I have come up with for my logo. It’s in sync with my webpage layout (branding!), and it (hopefully) tells you who and what I am as a freelance writer and graphic designer.