I saw this diagram/illustration on Facebook. Credits to the one who made this! This is very interesting and on point! And very useful, I might add…
Sometimes it’s hard to describe what you want for your logo, or any element for your brand. To make it easy for you to communicate with your designer, here are some descriptions that can help you.
And if you are a designer, and you need a guide to creating the perfect logo for your client, this diagram is sure to come in handy. Know what your client’s brand is. Don’t just know their target market, go deeper and know their products by heart.
The perfect logo or brand is the one that can instantly communicate with it’s audience!
Need inspiration to upgrading your logo? One trick is to look at famous brands and the evolution of their logo. I’ve saved some evolution of logos from 3 websites, so these images aren’t mine. Links to these websites are down below.
This is a video of Jose Caballer and Chris Do explaining to us the design process of a logo. Chris Do starts off by giving us the different terms and explaining to us, with the use of simple graphics, the misconceptions of what the words marketing, advertising, branding, etc. atcually mean. It’s a simple illustration and it is very clear. You cannot go wrong with Do’s explanation on this!
Why I love this video so much is because it explains why studying and practicing this art is important. I see a lot of it, especially here in my homeland. A person knows how to use Adobe applications, and so they think they are capable to creating a logo. This is simply not true, unless the designer is self-taught, because branding is a creative thought process. If you haven’t watched the video yet, watch it now! And be amazed by the creative genius, Chris Do, who by the way still follows this creative process and lives by it.
Hi, I’m Ria. Branding, graphic designs and layouts are my favorite topics to talk about. I love a good discussion on how one can improve in terms of brand image, flow of design and layout, and use of typography. The synchronization of design excites my inner brand nerd.
So, let’s talk about what you probably first saw when you entered this website: my logo. If you’re from the Philippines, “RC Cola!” you might have thought. So did I. But simply because of the letters chosen for my logo. So how did I decide to distinguish myself from the brand of cola softdrinkThis logo was made for the purpose of my website, which I decided that it would look as minimalist as possible. Minimalism is a usual go-to for personal websites. So just like the layout that I chose from the free templates that WordPress provides, I chose a trendy font and one of my favorites, Montserrat. Now, I’m not a fan of solid black anymore, so I amped it up a bit to a dark grey. It’s not exactly distinguishable, but it’s enough to be compared to next to a pure black and white logo.
Of course you’ve noticed that the “C” is slightly lower than the “R”. I’m a big fan of imperfections. You may have heard of some people saying, “there is perfection in imperfection”, or “imperfections are what make you human”. I simply created my logo based on what I think is beautiful: simple and imperfect.
Having said that I made this logo for my website, would I have made it differently if it were for something else? Yes. And it all depends on what I would want the audience to see. This logo that you see here is supposed to tell you that I’m a simple person or a minimalist, straightforward, serious in what I do, and structured. Hopefully you have checked off at least two of these points from your point of view.
All in all, I’m happy with what I have come up with for my logo. It’s in sync with my webpage layout (branding!), and it (hopefully) tells you who and what I am as a freelance writer and graphic designer.