Need inspiration to upgrading your logo? One trick is to look at famous brands and the evolution of their logo. I’ve saved some evolution of logos from 3 websites, so these images aren’t mine. Links to these websites are down below.
This is a video of Jose Caballer and Chris Do explaining to us the design process of a logo. Chris Do starts off by giving us the different terms and explaining to us, with the use of simple graphics, the misconceptions of what the words marketing, advertising, branding, etc. atcually mean. It’s a simple illustration and it is very clear. You cannot go wrong with Do’s explanation on this!
Why I love this video so much is because it explains why studying and practicing this art is important. I see a lot of it, especially here in my homeland. A person knows how to use Adobe applications, and so they think they are capable to creating a logo. This is simply not true, unless the designer is self-taught, because branding is a creative thought process. If you haven’t watched the video yet, watch it now! And be amazed by the creative genius, Chris Do, who by the way still follows this creative process and lives by it.
One year ago, along with my thesis partner, we created an undergraduate thesis proposal entitled, “A Proposed Corporate Identity and Branding for Sparrow’s Nest Newborn Photography.” Our goal was to create personal brand and logo for a professional photographer who wanted to pursue a career in Newborn Photography. Over and over we were asked by our fellow classmates, “why personal branding?” I would answer them, “why not?”
Personal branding is just as complex as creating a brand identity for any company. The same things and questions are involved such as, who are you? What do you want the people to think when they see your logo? What colors do you want? Personally, I think the tricky part is choosing what personality should be seen on the logo. During our thesis, I was mostly nervous about that part. Our client was a male with the ragged-artist look and somewhat laid back lifestyle. So how would you create a personal brand and logo that describes both him and his niche as a newborn photographer? I could discuss the details on a future post on how we dealt with that. But for now, let’s talk about why you should build your own personal brand identity.
It shows your client who or what you are. Your logo is your flag, flailing away on your ship. I can instantly imagine a scene from Pirates of the Caribbean when James Norrington spots a ship from a distance and peeks through his telescope to look at the flag and says, “pirates.” As a personal logo, your client should be able to identify you when they see it. But what is that you want them to see? Your personality? Your job description?
It is a uniform that shows us that you mean business. Color coordination is often overlooked by many brands–personal or company. It shows that you are well organized, and serious about your brand. It is an impressive display of who you are as a professional, and not just someone trying to survive the day. Your clients will know that about you when they see it.
It builds trust. First impressions with your client is just as important as with your date. When they get the impression that you are a professional at your work, then they know that you are someone they can trust their time and effort to. Trust has to be gained, so show them that you are worthy of it.
It gives reason not to haggle the price. No client would want to rob you of your price when they see that you mean serious business. A proper presentation of yourself would be a “haggle blocker” for clients who like to take out their haggle card and ask you to lower their price. If they still do and you simply say, “no”, they are sure to understand. “At least I tried”, I would imagine them say.
It identifies you from your competitors. “Aren’t you the one who worked with a husband/wife?” “no, I’m single and I work alone.” Or “didn’t you also do boudoir photography?” “no,that was the other guy. I just do weddings.” Jokes aside, this works both ways. You have to make yourself memorable to your clients. Be specific about what you do, and they will remember you for your services.
Collaterals are like an unconventional call card. A collateral such as a flyer, a sticker, a stationary, and paper bag that has your logo, your color scheme, graphic pattern, etc. is a way to make your clients remember you when they see it. Add in your personal contact and website to make it easier for them to remember you and look you up.
If I haven’t convinced you yet to consider creating a personal brand for yourself, I don’t know what will. But I’m sure you’re smart enough to understand the basic point of it all. Just remember that you are an entrepreneur who wants to be remembered and identified by your current and future clients. To be at the top of a client’s mind when your profession comes to topic is an indication that you have successfully branded yourself as a professional. Personal branding is about standing out from your competitors and telling your clients that you are here. So help yourself out and better your chances of getting clients to trust you and your expertise.
Hi, I’m Ria. Branding, graphic designs and layouts are my favorite topics to talk about. I love a good discussion on how one can improve in terms of brand image, flow of design and layout, and use of typography. The synchronization of design excites my inner brand nerd.
So, let’s talk about what you probably first saw when you entered this website: my logo. If you’re from the Philippines, “RC Cola!” you might have thought. So did I. But simply because of the letters chosen for my logo. So how did I decide to distinguish myself from the brand of cola softdrinkThis logo was made for the purpose of my website, which I decided that it would look as minimalist as possible. Minimalism is a usual go-to for personal websites. So just like the layout that I chose from the free templates that WordPress provides, I chose a trendy font and one of my favorites, Montserrat. Now, I’m not a fan of solid black anymore, so I amped it up a bit to a dark grey. It’s not exactly distinguishable, but it’s enough to be compared to next to a pure black and white logo.
Of course you’ve noticed that the “C” is slightly lower than the “R”. I’m a big fan of imperfections. You may have heard of some people saying, “there is perfection in imperfection”, or “imperfections are what make you human”. I simply created my logo based on what I think is beautiful: simple and imperfect.
Having said that I made this logo for my website, would I have made it differently if it were for something else? Yes. And it all depends on what I would want the audience to see. This logo that you see here is supposed to tell you that I’m a simple person or a minimalist, straightforward, serious in what I do, and structured. Hopefully you have checked off at least two of these points from your point of view.
All in all, I’m happy with what I have come up with for my logo. It’s in sync with my webpage layout (branding!), and it (hopefully) tells you who and what I am as a freelance writer and graphic designer.