I saw this diagram/illustration on Facebook. Credits to the one who made this! This is very interesting and on point! And very useful, I might add…
Sometimes it’s hard to describe what you want for your logo, or any element for your brand. To make it easy for you to communicate with your designer, here are some descriptions that can help you.
And if you are a designer, and you need a guide to creating the perfect logo for your client, this diagram is sure to come in handy. Know what your client’s brand is. Don’t just know their target market, go deeper and know their products by heart.
The perfect logo or brand is the one that can instantly communicate with it’s audience!
This is a video of Jose Caballer and Chris Do explaining to us the design process of a logo. Chris Do starts off by giving us the different terms and explaining to us, with the use of simple graphics, the misconceptions of what the words marketing, advertising, branding, etc. atcually mean. It’s a simple illustration and it is very clear. You cannot go wrong with Do’s explanation on this!
Why I love this video so much is because it explains why studying and practicing this art is important. I see a lot of it, especially here in my homeland. A person knows how to use Adobe applications, and so they think they are capable to creating a logo. This is simply not true, unless the designer is self-taught, because branding is a creative thought process. If you haven’t watched the video yet, watch it now! And be amazed by the creative genius, Chris Do, who by the way still follows this creative process and lives by it.